SUNK COST TRAP
Tendency of individuals to irrationally track an activity that does not fulfill their expectations because of the money and/or time spent on it. This explains why people consume meals that taste bad, finish watching movies they are not enjoying, keep clothes they have never worn, and hold on to investments that underperform. Also called Concorde fallacy.
POPULAR TERMS
Multi-Factor Model
A financial model which uses numerous variable in its calculations to demonstrate market equilibrium and/or phenomena in asset prices. This model c ...
Strategic Default
Borrower’s decision to deliberately default on a debt obligation amid its capability to make the payments. Mortgage holders of residential an ...
Trading Below Cash
Situation in which a company’s total shares or market capitalization is lower than its cash on hand minus any debts. It occurs when its growt ...
Brand Equity
Value premium a firm earned from a product with goodwill and name recognition as compared to its generic counterpart. Having a brand equity leads t ...
Price Target
A target price level as stated by an investment advisor.
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