BRAND EQUITY
Value premium a firm earned from a product with goodwill and name recognition as compared to its generic counterpart. Having a brand equity leads to higher sales volume and profit margins. Companies can create this by making their products remarkable, easily recognizable, and superior in terms of quality and reliability, as well as mass marketing strategies.
POPULAR TERMS
MSCI BRIC Index
An index which measures the equity market performance of the emerging market indexes of Brazil, China, India, and Russia. One of MSCI's Regiona ...
Stock Market Crash
Rapid and precipitous decline in stock prices or economic conditions, which can be the result of collapse of long-term speculative bubble, economic ...
Overhead Ratio
A comparison of operating expenses and total income that is not directly related to the production of a good or service. A firm's operating exp ...
European Financial Stablisation Mechanism - EFSM
Permanent fund created to provide financial assistance to EU member states in times of financial difficulties. In essence, it generates money throu ...
Alston D. Correll
CEO and chairman of Georgia Pacific, an ATlanta based paper and building material manufacturers. He joined the company in 1988 and become the COO a ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
The Types of Stock
Now that you’ve learned the basics of stocks, what it is, and how it works, we can now learn more about them. The next thing you need to know ...
Introduction to Banking
Banking is an integral part of any financial system. In order to keep your money safe and start building wealth, you need a place where your funds ...
Ethical Investing: Corporate Governance
It is important for ethical investors to determine how companies manage themselves and their relations with investors and stakeholders.
< ...
Introduction to Ethical Investing
Since time immemorial, investors look after better profits and income paying stocks. While many consider themselves as ethical investors, the commo ...
The Concepts of Economics: Scarcity
To fully grasp the essence of what economics is, we must first understand the concept of scarcity along with the branches of study under economics ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | Jan | |
| 07:00 | Leading Indicators | Jan | |
| 08:00 | Economy Watchers Survey | Feb | |
| 08:00 | Economy Watchers Survey | Feb | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Trade Balance | Jan | |
| 09:00 | Trade Balance | Jan | |
| 10:00 | SECO Consumer Confidence | Feb |
