TAILORED ADVERTISING
Marketing and advertising campaigns directly emphasizing on the needs and wants of a small group of individuals or on an individual consumer. It entails giving a coupon for a given type of product or service based on previous purchases, using demographic data to present an advertising message to a specific market segment, or managing a campaign tailored for a particular city or location. Since it is specialized in nature, it tends to be more costly than massive marketing.
POPULAR TERMS
Quote Driven Market
An electronic stock exchange system in which prices are determined from bid and ask quotations made by market makers, dealers or specialists. In a ...
Confidential Treatment Order - CTO
Order giving confidential treatment for specific documents and information a firm will file. The Securities and Exchange Commission (SEC) issues th ...
Kickback
A bribe or a payment from an individual in business or private sector for a person in the government or politics. It aims to persuade or influence ...
Austrian School
School that was formed in Vienna in 19th century by Carl Menger. It believes that the workings of broad economy is the sum of small actions of some ...
Mumbai Interbank Forward Offer Rate - MIFOR
A rate the Indian banks and other derivative market partaker utilized as a benchmark for fixing prices on the forward rate arrangements and interes ...
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SEE FOREX TUTORIAL
Defining Inflation
Inflation is the sustained increase in the overall level of products and services in an economy over a particular time period. Expressed as percent ...
Retirement Planning: Last-Minute Preparation
The road to comfortable and enjoyable retirement is not an easy road. You will experience some challenges along the way as you save up for your gol ...
Digesting Financial Statements: Revenue
When it comes to reporting revenue, companies should pinpoint the perilous revenues, match reported revenues to the money at hand, and analyze and ...
Income Sources for Creating Retirement Fund
We have already tackled the overview of retirement, its significance, and allocating money for it, the next we are about to discuss is looking for ...
An Introduction to Forex
The foreign exchange market or forex is the largest financial market in the world. It is where the monetary currencies of countries are traded. Thi ...
ECONOMIC CALENDAR
Time | Country | Indices | Period |
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03:30 | NAB Business Confidence | Apr | |
05:00 | Expected Annual Inflation 2y from now | 2 quarter | |
09:00 | SECO Consumer Confidence | Apr | |
14:30 | Building Permits | Mar | |
18:45 | SNB Chairman Thomas Jordan Speaks | ||
00:45 | Visitor Arrivals | Mar | |
08:00 | Claimant Count Change | Apr | |
08:00 | Average Earnings Index | Mar | |
08:00 | Claimant Count Rate | Mar |