MASTERBRAND
A singular and overarching brand that serves as the company’s main anchoring point on all its underlying products. It endeavors to create a strong association between its products and what the brand projects. The masterbrand contributes to the consumer’s belief that this product is distinguishable among all others in its class, even if the other products have their own names and brands.
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Tit for Tat
Game theory mechanism subject to a payoff matrix similar to a prisoner’s dilemma. Anchored on the concepts of retaliation and altruism, this ...
Nonsegregated Disclosures
Information that must be presented legally anywhere in a lease agreement. These are required by the Federal Reserve Board Regulation M. The lease a ...
Product Line
A series of related products which are all made or manufactured by the same company.
Behavioral Economics
The scientific study on how the mind thinks and how each person reacts as it relates to the process of decision making in economics of individuals ...
Infant-Industry Theory
A theory stating the emerging domestic industries must be protected against foreign competition until they become established and mature. In econom ...
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