INVESTMENT VIEW

Process of assessing an underlying decision-making process in the context of resources spent and possible gains. It will evaluate the business or project, taking into account elements that make an investment appealing. Some investors may seek value by looking at a company’s price earnings (PE) ratio as compared to the industry norm. Others look at solid and dividend-yielding stock such as General Electric. Investment view changes from time to time as individuals age or experience other material changes in their life.