ADDRESS HYGIENE
The purity and precision of postal addresses within a mailing list. The address hygiene is directly correlated with a mail-out's delivery effectiveness, and much more on the direct marketing campaign's efficacy. Poor address hygiene will result in a significantly high proportion of rejected mail because of non-delivery, while a good address hygiene will result in a small proportion of non-delivered mail. The address hygiene is usually better on mailing lists for solicited items, such as magazine or newspaper subscriptions, than on a direct marketers' lists for unsolicited promotional mail.
POPULAR TERMS
Street Expectation
Average estimate of a public firm’s future performance, specifically its earnings and revenues, taken from analysts’ predictions that g ...
Goldilocks Economy
Economy described as not too hot, not too cold, but just right. It enjoys sustained growth and low inflation. Although there is not precise markers ...
Bear
A pessimistic investor who thinks that the outlook of a specific market or security is going down. These type of investors called bears try to earn ...
Corporate Governance
Framework of rules, processes, and practices directing and controlling a company. In essence, it aims to ensure accountability, balance, and transp ...
Positive Butterfly
A non-parallel yield curve shift in which short- and long-term rates shift upward by a greater magnitude than medium term rates. This yield curve s ...
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SEE FOREX TUTORIAL
Buying a Home: Obtaining a Homeowners Insurance
You are one step closer to acquiring your dream house, and you want to make sure it has substantial protection against any disaster or occurrence t ...
Digesting Financial Statements: System
A financial statement serves as an avenue for assimilating the overall health of a business. Let’s illustrate the four key steps in a cash-ba ...
Digesting Financial Statements: Revenue
When it comes to reporting revenue, companies should pinpoint the perilous revenues, match reported revenues to the money at hand, and analyze and ...
Everything You Need To Know About Stock Trader Types
The perks and benefits of being a stock trader is one of the most coveted but first you must be a successful a stock trader. A lot of people go int ...
Retirement Planning: Allocating and Diversifying
The assets you select to invest in will depend on numerous factors, including your risk appetite and investment timeframe. The two primary factors ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
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| 02:01 | Rightmove House Prices | Mar | |
| 04:00 | Fixed Asset Investment | Feb | |
| 04:00 | Industrial production | Feb | |
| 04:00 | Retail Sales | Feb | |
| 04:00 | Unemployment Rate | Feb | |
| 04:00 | NBS Press Conference | ||
| 13:00 | Bundesbank Monthly Report | ||
| 14:15 | Housing Starts | Feb | |
| 14:30 | Retail Sales | Feb |
