ADDRESS HYGIENE
The purity and precision of postal addresses within a mailing list. The address hygiene is directly correlated with a mail-out's delivery effectiveness, and much more on the direct marketing campaign's efficacy. Poor address hygiene will result in a significantly high proportion of rejected mail because of non-delivery, while a good address hygiene will result in a small proportion of non-delivered mail. The address hygiene is usually better on mailing lists for solicited items, such as magazine or newspaper subscriptions, than on a direct marketers' lists for unsolicited promotional mail.
POPULAR TERMS
Capital Accumulation
This talks about the earnings that a firm uses to raise its capital base. Capital accumulation includes gaining additional assets that can be used ...
Defined-Contribution Plan
A retirement plan where the percentage of money is set aside each year by the company for the benefit of their employees. There are restrictions as ...
Unscheduled Recast
Unscheduled Recast is a recomputation of remaining loan amortization schedule that is not scheduled. Some loans have contractual terms that when tr ...
Recompense
The act of giving a target person or entity some form of monetary benefit as a result of performing some action or some action happening to the tar ...
Tortoise Rally
Slow and steady appreciation of market prices through time. This is more beneficial to long-term retail investors since they enjoy steady gains fro ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
An Introduction to Forex Currencies
As the biggest market in the world, the foreign exchange market or forex is also one of the most participated in the world. As such, learning about ...
A Guide to Your Personal Income Tax: Steps to Take before April 15
Taxpayers, remember these two dates when filing your tax return: December 31 and April 15. We have previously discussed what to do before the year ...
Renovate or Move?
You have a well-furnished home with a garden full of flowers and plants. Imagine sharing your beautiful abode, which has four bedrooms, a kitchen, ...
Student Loans: Private Loans
Majority of students consider federal loans as their first borrowing choice. But this loan may not be able to shoulder an entire tuition, not to me ...
Ethical Investing: Niche Investment Style
Over the past two years, sustainable, responsible, and impact investing (SRI) has grown significantly in the United States. Based on the US SIF Fou ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 03:30 | NAB Business Confidence | Apr | |
| 05:00 | Expected Annual Inflation 2y from now | 2 quarter | |
| 09:00 | SECO Consumer Confidence | Apr | |
| 14:30 | Building Permits | Mar | |
| 18:45 | SNB Chairman Thomas Jordan Speaks | ||
| 00:45 | Visitor Arrivals | Mar | |
| 01:50 | Domestic Corporate Goods Price Index | Apr | |
| 08:00 | Claimant Count Change | Apr | |
| 08:00 | Average Earnings Index | Mar |
