SCRAMBLED ASSORTMENT
Scrambled Assortment is a merchandise assortment strategy. It is when a company carries products that is not connected or completely unrelated to its primary line of products in business. It is done to appeal to a new set of customers for additional patronage. A scrambled assortment may be for companies that have products of the same type like a bookstores whose added products are journals, stationeries, and book marks or for companies that don’t carry the same type of products like a balloon company which sells coloring books, etc.
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Nonsegregated Disclosures
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Product Line
A series of related products which are all made or manufactured by the same company.
Behavioral Economics
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Infant-Industry Theory
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