PROBLEM CHILD

Problem Child is a business unit of a company that has a small market share in a rapidly growing industry. It is one of the four categories or quadrants of the BCG Growth-Share matrix, developed by Boston Consulting Group in the 1970s to manage different business units within a company. A Problem Child is a net user of cash and resources in a company, since it consumes more cash than it generates.

This category of business is also known as a "Question Mark," since its future may remain uncertain for a number of years, during which it may evolve into a Star (high market share in a fast growing industry) or a Dog (small market share in a mature industry).