MARKETING MIX
A composition, designed by E. Jerome McCarthy, which encompasses the following marketing strategies or 4Ps: product, price, place, and promotion. When it pertains to a consumer-centric mix, it includes the three other Ps of marketing: people, process, and physical evidence, as well as three Cs: cost, consumer, and competitor. Each marketing managers has their own marketing approach to every component of 4Ps, which is dependent on the industry and target of their marketing plan. Nevertheless, it is intended to generate optimum income.
POPULAR TERMS
Tit for Tat
Game theory mechanism subject to a payoff matrix similar to a prisoner’s dilemma. Anchored on the concepts of retaliation and altruism, this ...
Nonsegregated Disclosures
Information that must be presented legally anywhere in a lease agreement. These are required by the Federal Reserve Board Regulation M. The lease a ...
Product Line
A series of related products which are all made or manufactured by the same company.
Behavioral Economics
The scientific study on how the mind thinks and how each person reacts as it relates to the process of decision making in economics of individuals ...
Infant-Industry Theory
A theory stating the emerging domestic industries must be protected against foreign competition until they become established and mature. In econom ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Options Transaction Via Day Trading
Given so many concepts and terminologies in the foreign exchange market, anyone outside the field of finance may have a hard time coping up. Howeve ...
Ethical Investing: Corporate Governance
It is important for ethical investors to determine how companies manage themselves and their relations with investors and stakeholders.
< ...
Principles of Trading: Well Known Trading Instruments
Traders look at two primary factors when choosing the instruments they desire to trade: liquidity and volatility. Liquidity is the extent to which ...
A Guide to Your Personal Income Tax: Papers
Documentation is the most significant part of taxation. If you do not properly account your income and expenses, chances are you will likely miss o ...
Ethical Investing: Activism and Advocacy of Shareholders
Activist investors are not contented with just purchasing stocks and supporting its actions or decisions. They want to change the norms of targeted ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Dec | |
| 02:30 | PMI Manufacturing | Dec | |
| 02:30 | Tertiary Industry Index | Dec | |
| 02:30 | PMI Composite | Dec | |
| 04:00 | Fixed Asset Investment | Nov | |
| 04:00 | Industrial production | Nov | |
| 04:00 | Retail Sales | Nov | |
| 04:00 | Unemployment Rate | Nov | |
| 04:00 | NBS Press Conference |
