MARKETING CAMPAIGN
Activities and efforts of the company’s marketing arm or a third party marketing firm that is designed to promote a business, product, or service; or to increase the awareness of consumers on a business or an organization. With a limited duration, in involves promoting a product through mediums such as television, radio, print, and online; as well as using several types of advertisements. It does not follow that a marketing campaign is purely via advertisements. It can also include word of mouth, demonstrations (in malls, for instance), and other creative and interactive techniques.
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Tit for Tat
Game theory mechanism subject to a payoff matrix similar to a prisoner’s dilemma. Anchored on the concepts of retaliation and altruism, this ...
Nonsegregated Disclosures
Information that must be presented legally anywhere in a lease agreement. These are required by the Federal Reserve Board Regulation M. The lease a ...
Product Line
A series of related products which are all made or manufactured by the same company.
Behavioral Economics
The scientific study on how the mind thinks and how each person reacts as it relates to the process of decision making in economics of individuals ...
Infant-Industry Theory
A theory stating the emerging domestic industries must be protected against foreign competition until they become established and mature. In econom ...
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SEE FOREX TUTORIAL
Macroeconomics: Basic Concepts
The concepts involved in macroeconomics focus on three fields, including national output and income, unemployment, and inflation and deflation. The ...
The Types of Stock
Now that you’ve learned the basics of stocks, what it is, and how it works, we can now learn more about them. The next thing you need to know ...
Ethical Investing: Activism and Advocacy of Shareholders
Activist investors are not contented with just purchasing stocks and supporting its actions or decisions. They want to change the norms of targeted ...
Buying a Home: Getting Into the Escrow Process
You write an offer and the seller accepts it. Deal closed. It is about time to go through the escrow process. Why does a buyer need to undergo this ...
Digesting Financial Statements: Pension Plans
Deducing on the topic we previously discussed, this tutorial now puts the spotlight on the pension fund. It is a distinct long-term obligation for ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Dec | |
| 02:30 | PMI Manufacturing | Dec | |
| 02:30 | Tertiary Industry Index | Dec | |
| 02:30 | PMI Composite | Dec | |
| 04:00 | Fixed Asset Investment | Nov | |
| 04:00 | Industrial production | Nov | |
| 04:00 | Retail Sales | Nov | |
| 04:00 | Unemployment Rate | Nov | |
| 04:00 | NBS Press Conference |
