MARKET SATURATION
- The volume of a product or service in a marketplace has been maximized under present market conditions. At this point, further growth can only be attained through product improvements, increase in the overall consumer demand, or market share gains.
- Measurement of the extent of a product’s (or service’s) sales volume, in relation to the total number of potential customers (expressed as a percentage). To compute market saturation, multiply the sales volume of a product or service by 100, and then divide it by the number of total potential consumers.
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Tit for Tat
Game theory mechanism subject to a payoff matrix similar to a prisoner’s dilemma. Anchored on the concepts of retaliation and altruism, this ...
Nonsegregated Disclosures
Information that must be presented legally anywhere in a lease agreement. These are required by the Federal Reserve Board Regulation M. The lease a ...
Product Line
A series of related products which are all made or manufactured by the same company.
Behavioral Economics
The scientific study on how the mind thinks and how each person reacts as it relates to the process of decision making in economics of individuals ...
Infant-Industry Theory
A theory stating the emerging domestic industries must be protected against foreign competition until they become established and mature. In econom ...
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