MARKET CANNIBALIZATION
Reduction in sales volume or market share of a company, caused by a negative impact made by a new product the same company introduced. Also called corporate cannibalism, the new product "eats" up the demand and sale of an old product. Thus, the sales volume and market share of the older product went down. Another instance of market cannibalization (or cannibalization strategy) is when a new product obtrude on the existing market for an older commodity, rather than developing the market base of the firm. This new product attracts the company’s present market, leading to decreased sales and market share of the old product.
Also called cannibalization strategy.
POPULAR TERMS
Conditionality
Requirements placed on using or distributing money, most frequently associated with aid money, which is lent to another country. Countries or inter ...
Mortgage Cash Flow Obligation - MCFO
A pay-through unsecured general obligation bond with many classifications. It combines the cash flow from a pool of mortgages and the revenue from ...
Back Of The Napkin Business Model
A casual word that pertains to the illustration of the fundamental parts of a business model except for any fine details. It include only the prima ...
KPW
The currency abbreviation for North Korean Won, currency of North Korea. It is divided by 100 chon and presented with the symbol W. The term &ldquo ...
SEC Form 24F-2
SEC Form 24F-2 is also referred to as the Annual Notice of Securities Sold. This means that SEC Form 24F-2 is a filing that must be annually submit ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Retirement Planning: Maximizing the Power of Compounding
“The early bird catches the worm.” – William Camden
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
Principles of Trading: Introduction
Trading is an active participation in the financial markets. Those who partake in buy-and-hold investing are called traders. Also called market pla ...
Principles of Trading: Automating Strategies
An automated trading system basically lets a computer to do the work of a trader by setting certain rules for entering and exiting trades. That com ...
Digesting Financial Statements: Cash Flow
Companies generate money from borrowers and/or borrow money from creditors. Next, firms purchase assets and/or finance projects and programs. Then, ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | Jan | |
| 07:00 | Leading Indicators | Jan | |
| 08:00 | Economy Watchers Survey | Feb | |
| 08:00 | Economy Watchers Survey | Feb | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Trade Balance | Jan | |
| 09:00 | Trade Balance | Jan | |
| 10:00 | SECO Consumer Confidence | Feb |
