LUCRATIVE

Profitable or to generate wealth. This denotes an item or idea can produce a huge volume of income. Overall, it refers to something with the potential to create money such as from collecting coins, making a new invention or idea, or an individual. It can be used both in past and present tenses. If in present terms, there is no assurance that a singular idea will be a profitable venture. But if in past terms, it means the idea has been proven to generate profit.