LOSS LEADER STRATEGY
A business strategy by which companies offer a product or service below cost price in order to offer another product or service at a bigger profit or grab new customers. This practice involves introducing a new good or service in the market, then building a consumer base, and securing revenue in the future.
For instance, a supermarket aims to bring customers in their establishment, assuming that once they are in the store, consumers will be enticed to purchase fully priced items too.
POPULAR TERMS
Yankee Market
Yankee Market is a slang term referring to a US stock market.
Bill Of Lading
A document between the shipper and the carrier telling the type, quantity and destination of the good being carried. It also serves as a receipt of ...
Empirical Probability
Probability anchored on certain events happening, computed using collected empirical evidence. It is closely connected to the relative frequency in ...
Freeganism
Freeganism is a lifestyle philosophy focused on adopting alternative means to satisfy needs in order to minimize dependence on what is termed the & ...
Controlling Interest
High enough ownership percentage to impose changes or have legal control in a company. A single shareholder or a group of shareholder owns more tha ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
An Introduction to Forex
The foreign exchange market or forex is the largest financial market in the world. It is where the monetary currencies of countries are traded. Thi ...
Buying a Home: Writing an Offer
You’re down to the last four steps to buying your dream house. Now, you need to write an offer and the seller has to accept it. Take into acc ...
A Guide to Your Personal Income Tax: Avoid Awful Surprises
Who loves to be surprised by the Internal Revenue Services? No one (unless it is a tax refund). The federal agency has its way of shocking taxpayer ...
A Guide to Income Tax: Overlooked Credits and Cuts
The US tax code changes from time to time, and majority of taxpayers cannot name at least three of the most common deductible expenditures. On that ...
Ethical Investing: Socially Responsible Investing
Socially responsible investors look for socially responsible companies, especially their relations with outsiders.
First and foremost, th ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | Jan | |
| 07:00 | Leading Indicators | Jan | |
| 08:00 | Economy Watchers Survey | Feb | |
| 08:00 | Economy Watchers Survey | Feb | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Trade Balance | Jan | |
| 09:00 | Trade Balance | Jan | |
| 10:00 | SECO Consumer Confidence | Feb |
