LANCHESTER STRATEGY
A strategy named after Frederick William Lanchester, an English automobile and aeronautics pioneer who wrote about World War II war strategies, which was successfully applied in the business context in penetrating new markets. Lanchester published "Aviation in Warfare: The Dawn of the Fourth Arm" in 1975, the laws that govern the war strategy.
The said strategy was first introduced in Japan in 1950s and Japanese consultant Nobuo Taoka made this strategy popular in 1960s. In business, it attempts to find easiest markets to enter by choosing new and existing businesses and is used to capture market shares.
POPULAR TERMS
Letter of Credit
A commitment or promise letter, from a bank or importer, that is written to the seller, which guarantees the payment will be received on time and i ...
Bond Buyer 20
Average yield of 20 general obligation bonds with an AA rating and 20-year maturity. Released by The Bond Buyer, it is a poll of municipal bond tra ...
Odd Date
Odd date is a type of due date for foreign-exchange contracts. Odd dates are neither fixed nor spot dates. They are normally unrelated and random d ...
Investing Style
In stock mutual fund investing, it refers to employing one of three possible approaches, investing in growth stocks, value stocks, or a combination ...
Business Owner Policy - BOP
Insurance policies which covers protection from property and liability insurances. This insurance package collates the basic coverages a business r ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Defining Inflation
Inflation is the sustained increase in the overall level of products and services in an economy over a particular time period. Expressed as percent ...
A Primer on Retirement Planning
Every person dreams of enjoying their lives once they reach their golden years. Most people desire living in a house with a beach front view or a m ...
Can You Afford the Renovation Cost?
Do you want to know if your current home can withstand any renovation? Consult the following professionals first for guidance.
Buying a Home: Selecting a House Suitable for Your Needs
After choosing the best location of your new house, it is about time to decide on the home that you want. Basically, there are three types of homes ...
Retirement Planning: Last-Minute Preparation
The road to comfortable and enjoyable retirement is not an easy road. You will experience some challenges along the way as you save up for your gol ...
ECONOMIC CALENDAR
Time | Country | Indices | Period |
---|---|---|---|
07:00 | Leading Indicators | Jan | |
07:00 | Leading Indicators | Jan | |
08:00 | Economy Watchers Survey | Feb | |
08:00 | Economy Watchers Survey | Feb | |
09:00 | Industrial Production | Jan | |
09:00 | Industrial Production | Jan | |
09:00 | Trade Balance | Jan | |
09:00 | Trade Balance | Jan | |
10:00 | SECO Consumer Confidence | Feb |