CHARLES M. CAWLEY
Co-founder, former President, Chief Executive Officer, and Chairman of MBNA. He co-founded the credit card firm in 1982 and went public in 1991. During his stay in the company, he expanded it through affinity marketing, a customer-loyalty technique he carried onto the credit card industry. He also incorporated credit card analysis to gain financially responsible cardholders.
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Tit for Tat
Game theory mechanism subject to a payoff matrix similar to a prisoner’s dilemma. Anchored on the concepts of retaliation and altruism, this ...
Nonsegregated Disclosures
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Product Line
A series of related products which are all made or manufactured by the same company.
Behavioral Economics
The scientific study on how the mind thinks and how each person reacts as it relates to the process of decision making in economics of individuals ...
Infant-Industry Theory
A theory stating the emerging domestic industries must be protected against foreign competition until they become established and mature. In econom ...
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