BRAND POTENTIAL INDEX - BPI
Relationship between a brand’s market development index and brand development index in a certain geographic location or market. The index compares actual and possible customers within that location, and the percentage of customers within the area in the United States purchasing a product against the percentage of all consumers in America as a whole. Always computed for a limited geographic region, it is used to predict future sales and aids in budget allocations.
POPULAR TERMS
Tit for Tat
Game theory mechanism subject to a payoff matrix similar to a prisoner’s dilemma. Anchored on the concepts of retaliation and altruism, this ...
Nonsegregated Disclosures
Information that must be presented legally anywhere in a lease agreement. These are required by the Federal Reserve Board Regulation M. The lease a ...
Product Line
A series of related products which are all made or manufactured by the same company.
Behavioral Economics
The scientific study on how the mind thinks and how each person reacts as it relates to the process of decision making in economics of individuals ...
Infant-Industry Theory
A theory stating the emerging domestic industries must be protected against foreign competition until they become established and mature. In econom ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Macroeconomics: Basic Concepts
The concepts involved in macroeconomics focus on three fields, including national output and income, unemployment, and inflation and deflation. The ...
A Primer on Retirement Planning
Every person dreams of enjoying their lives once they reach their golden years. Most people desire living in a house with a beach front view or a m ...
Principles of Trading: Introduction
Trading is an active participation in the financial markets. Those who partake in buy-and-hold investing are called traders. Also called market pla ...
Principles of Trading: Risk Management
It is imperative for traders to master risk management, which includes knowing how much you could lose per trade or over time and evaluating the pe ...
Student Loans: Repaying Debts Faster
Student loans may not be paid overnight, but we want to pay it off in a fastest way possible. Is it possible?
Before anything else, one h ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | Rightmove House Prices | Dec | |
| 02:30 | PMI Manufacturing | Dec | |
| 02:30 | Tertiary Industry Index | Dec | |
| 02:30 | PMI Composite | Dec | |
| 04:00 | Fixed Asset Investment | Nov | |
| 04:00 | Industrial production | Nov | |
| 04:00 | Retail Sales | Nov | |
| 04:00 | Unemployment Rate | Nov | |
| 04:00 | NBS Press Conference |
