BRAND EXTENSION
Introducing a new product by using a prevailing brand name on that product in a different category. Companies employing this marketing strategy seek to increase its existing customer base and brand loyalty in order to generate more profits with the new offering.
POPULAR TERMS
Housing Bubble
A run-up in housing prices fueled by demand, speculation and the belief that recent history is an infallible forecast of the future. Housing bubble ...
Low Exercise Price Option - LEPO
A call option for investors that has a price of 1 cent with an agreement to buy 1000 shares. This cannot be executed until its expiry. It works lik ...
Callable Security
A security with an enclosed call provision that gives the person who issues to redeem or repurchase the security by a particular period. Since the ...
Shadowing
Shadowing is the creation of values for variables that are not dependent strictly to market value. This means that these variable have market value ...
Pass-Through Rate
Pass-through rate is the net
POPULAR ARTICLE
SEE FOREX TUTORIAL
An Introduction to Ethical Investing
Ethical investing is, simply put, investing while taking into consideration your personal beliefs or your ethics. Because it is personal, it means ...
Introduction to Banking
Banking is an integral part of any financial system. In order to keep your money safe and start building wealth, you need a place where your funds ...
Principles of Trading: Well Known Trading Instruments
Traders look at two primary factors when choosing the instruments they desire to trade: liquidity and volatility. Liquidity is the extent to which ...
Ethical Investing: Its Advantages and Disadvantages
Believe it or not, ethical investing comprises a huge emotional component. Investors are human; therefore, they let emotions drive their decisions. ...
Ethical Investing: Environmentally-Conscious Investing
Environmentalist or not, as an investor, you care so much about your surroundings. Hence, you invest in companies that can reduce their negative im ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:01 | BRC Shop Price Index | Dec | |
| 03:45 | Markit Final Manufacturing PMI | Dec | |
| 07:30 | Commodity Prices | Dec | |
| 10:15 | PMI Manufacturing | Dec | |
| 10:45 | PMI Manufacturing | Dec | |
| 10:50 | PMI Manufacturing | Dec | |
| 10:55 | PMI Manufacturing | Dec | |
| 11:00 | PMI Manufacturing | Dec | |
| 11:00 | M3 Money Supply | Nov |
