BANNER ADVERTISING

A rectangular shaped graphic display which extends across the bottom or top of the website or down the left or right sidebar. The previous kind of banner advertisement is referred as a leaderboard, while the latter is referred as skyscraper. The banner ads are image oriented instead of text oriented and are a popular type of website advertisement. The goal of banner advertising is to encourage visitors from the host website to visit the website of the advertiser and/or promote a brand.