BAILARD, BIEHL AND KAISER FIVE-WAY MODEL

A five investor categories model designed by the funds manager Ron Kaiser, Larry Biehl, and Tom Bailard. (BB&K)Bailard, Biehl and Kaiser Five-Way Model describes personalities of investors based on their preferred method of action and confidence model. The five categories defined are – Straight Arrows, Guardians, Celebrities, Adventurers, and Individualists.