ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Golden Hammer
Over reliance on a specific instrument to perform all kinds of functions. This principle states given a particular tool to use, all seems like a su ...
Mixed Economic System
An economic system with features of both capitalism and socialism. It lets a level of private economic freedom in using capital, but also allows fo ...
Horizontal Audit
An evaluation of a given process across several departments within an organization. A horizontal audit is appropriate for activities that are simil ...
Carbon Credit
Permit issued to holder, which allows for emitting one ton of carbon dioxide. Credits are given to groups or nations that have decreased their gree ...
Net Asset Value Per Share - NAVPS
This refers to the value of a company per share, and is calculated by dividing the total net asset value of the company by the number of shares out ...
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SEE FOREX TUTORIAL
Digesting Financial Statements: Earnings
For assessing how a company performed in a given period, the relation between income and cash flow statements should be taken into account. Several ...
Options Transaction Via Day Trading
Given so many concepts and terminologies in the foreign exchange market, anyone outside the field of finance may have a hard time coping up. Howeve ...
Featured Investment: Annuity
Featured Investment: Annuity
Investments are what trading is all about. And knowing about the various a ...
Buying a Home: Closing the Deal
It’s almost done! With just a few steps away, the house that you have been dreaming of will be yours.
Principles of Trading: Charting
Where can you see market movements? Charts. Thanks to technology, traders can view as many market information as they can in one go. But not all ch ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 09:00 | CPI | Apr | |
| 11:00 | 10-y Bond Auction | Apr | |
| 11:00 | Consumer Confidence | ||
| 14:00 | CPI | Apr | |
| 14:00 | Harmonized CPI | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 01:50 | Retail Sales | Mar | |
| 01:50 | Industrial Production | Apr |
