ADVERTISING-TO-SALES RATIO
An advertising campaign's measurement of effectiveness. It is calculated by dividing the total advertising expense by its sales revenue. The advertising-to-sales ratio is created to reflect whether the firm's resources that was doled out for an advertising campaign had assisted in generating new sales. A high advertising-to-sales ratio connotes that the generated revenue was low despite the high advertising expense; it may mean that the campaign is unsuccessful. One the other hand, a low ratio may indicate the success of the campaign.
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Pass-Through Rate
Pass-through rate is the net
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| Time | Country | Indices | Period |
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| 02:01 | BRC Shop Price Index | Dec | |
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| 10:15 | PMI Manufacturing | Dec | |
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| 11:00 | M3 Money Supply | Nov |
