ADVERTISING FEDERATION OF AMERICA - AFA
A U.S. East Coast based regional advertising group that was created for the purpose of upholding high industry standard, and for the protection and promotion of the advertising trade. The National Federation of Advertising Clubs, the predecessor of the organization, was formed in 1905 through the merging of local advertising clubs. The organization worked independently from its West Coast counterpart, the Advertising Association of the West (AAW) until 1967 to elevate the advertising industry's standard through education and self-regulation.
POPULAR TERMS
Direct Marketing
A marketing strategy in which physical materials like catalogs and flyers are provided to consumers to communicate about a product or service&rsquo ...
Crossover
Point on a stock chart in which a security and an indicator converges. Technical analysts use this in predicting future movements in the stock pric ...
Mini-Sized Dow Options
An option traded in Chicago Board of Trade that has underlying assets which is comprised ...
Adaptive Price Zone - APZ
A kind of technical indicator that assists the investors in identifying possible turning points in the market. The adaptive price zone (APZ) can be ...
Noncredit Services
Fee-based services that do not involve the extension of credit that a lending institution offers to correspondent banks or corporate customers. Non ...
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