ADVERTISING ELASTICITY OF DEMAND - AED
A measurement of the market's tendency to decrease or increase in advertising saturation. The advertising elasticity is an evaluation of the effectiveness of an advertising campaign to generate new sales. The calculation may be done by dividing the change of percentage in the quantity demanded by the change of percentage in the advertising expense. A positive advertising elasticity connotes that an increase in advertising, leads to advertised good's or services' increase of demand.
POPULAR TERMS
Bubble Theory
Belief the prices of assets occasionally rise way above their true values and these bubbles are easily identifiable. The theory states huge overval ...
Hedge Accounting
An accounting method in which entries for the ownership of a security and the opposing hedge are treated as one. This method attempts to diminish t ...
12B-1 Fund
Mutual fund charging 12B-1 fees to its holders instead of the up-front or back-end commissions. Such funds take a specific part of assets and use i ...
George Soros
Hungarian-born American hedge fund manager, business magnate, and philanthropist broadly considered to be one of greatest investors worldwide. He m ...
Thorstein Veblen
American economist and sociologist best known for introducing the phrase “conspicuous consumption” in his book The Theory of t ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
The Concepts of Economics: Scarcity
To fully grasp the essence of what economics is, we must first understand the concept of scarcity along with the branches of study under economics ...
Digesting Financial Statements: Earnings
For assessing how a company performed in a given period, the relation between income and cash flow statements should be taken into account. Several ...
Retirement Planning: Last-Minute Preparation
The road to comfortable and enjoyable retirement is not an easy road. You will experience some challenges along the way as you save up for your gol ...
A Guide to Income Tax: Overlooked Credits and Cuts
The US tax code changes from time to time, and majority of taxpayers cannot name at least three of the most common deductible expenditures. On that ...
Can You Afford the Renovation Cost?
Do you want to know if your current home can withstand any renovation? Consult the following professionals first for guidance.
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 16:00 | Leading Index | Mar | |
| 00:45 | Trade Balance | Mar | |
| 07:00 | BOJ Core CPI | Mar | |
| 14:30 | Industrial Product Price Index | Mar | |
| 14:30 | Raw Materials Price Index | Mar | |
| 15:30 | FOMC Member Patrick T. Harker Speaks | ||
| 16:00 | Consumer Confidence | Apr | |
| 16:00 | Richmond Fed Manufacturing Index | Apr | |
| 20:00 | FOMC Member Neel Kashkari Speaks |
