RELATIVITY TRAP
A psychological trap that leads people to make irrational choices when making spending decisions. The relativity trap is often exploited by savvy marketers to persuade consumers into making a spending decision that maximizes their profit. It arises because the human brain works in a relative way while making comparisons and finds it difficult to compare across different categories. Countless experiments on this subject find that the relativity trap is a strong issue that affects financial decisions for a great number of people.
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A marketing strategy in which physical materials like catalogs and flyers are provided to consumers to communicate about a product or service&rsquo ...
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A kind of technical indicator that assists the investors in identifying possible turning points in the market. The adaptive price zone (APZ) can be ...
Noncredit Services
Fee-based services that do not involve the extension of credit that a lending institution offers to correspondent banks or corporate customers. Non ...
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