MICROMARKETING
A marketing technique where advertising efforts are concentrated in a little group of highly-targeted consumers. The company needs to define a particular target by a specific characteristic such as job title or ZIP code. The firm also needs to tailor its campaigns for the said segment. This can be a more expensive scheme because of customization and it lacks an economic scale.
POPULAR TERMS
Robert C. Merton
American economist who won the 1997 Nobel Memorial prize in Economic Sciences, along with Myron Scholes, for developing the Black-Sholes model, whi ...
Buy Stops Above
Recommendation to purchase a given security once a security’s price surpasses a particular resistance level by putting a buy stop order at th ...
Admitted Company
An insurance company admitted and allowed by an another state to transact insurance business despite having a domiciled status on an another state. ...
Black Box Model
Computer program, process, or system processing the information entered by the user using pre-programmed logic in order to produce the user’s ...
Form 3903
A form issued by the IRS and used by taxpayers to deduct moving expenses related to taking a new job.
POPULAR ARTICLE
SEE FOREX TUTORIAL
An Introduction to MetaTrader 4 and MetaTrader 5
Metatrader 4 (MT4)
Metatrader 4 (MT4) is a prominent trading platform among online brokerage firms developed by MetaQuot ...
Health Savings Account: Introduction
In essence, health savings account shoulders any health- and medical-related expenses that are not included in the high-deductible health plan. Pay ...
Do I Need to Move Out or Renovate My House?
Before deciding whether to move our or remodel your home, you need to consider some other factors.
Emotional Attachments. You&rs ...
Student Loans: Federal Loans
Most of the students mull over the idea of maximizing the federal loan availability first before borrowing for college through a private loan. Norm ...
Digesting Financial Statements: System
A financial statement serves as an avenue for assimilating the overall health of a business. Let’s illustrate the four key steps in a cash-ba ...
ECONOMIC CALENDAR
Time | Country | Indices | Period |
---|---|---|---|
02:01 | Rightmove House Prices | Dec | |
02:30 | PMI Manufacturing | Dec | |
02:30 | Tertiary Industry Index | Dec | |
02:30 | PMI Composite | Dec | |
04:00 | Fixed Asset Investment | Nov | |
04:00 | Industrial production | Nov | |
04:00 | Retail Sales | Nov | |
04:00 | Unemployment Rate | Nov | |
04:00 | NBS Press Conference |