MICROMARKETING
A marketing technique where advertising efforts are concentrated in a little group of highly-targeted consumers. The company needs to define a particular target by a specific characteristic such as job title or ZIP code. The firm also needs to tailor its campaigns for the said segment. This can be a more expensive scheme because of customization and it lacks an economic scale.
POPULAR TERMS
GMD
ISO 4217 abbreviation for Gambian dalasi, official currency of Gambia. Introduced in 1971, it replaced the former national currency, the Gambian po ...
Breakeven Tax Rate
Tax rate that is neither profitable nor unprofitable for an individual, company, or institution to engage in a certain transaction. It refers to a ...
Beating The Gun
An informal and casual phrase used when an investor buys or sells a security at an advantageous amount by conducting a trade ahead of the market&rs ...
Consumer Debt
Debt incurred for purchasing consumable goods or products that do not appreciate. Normally, an individual gain no benefit from possessing high leve ...
American Recovery and Reinvestment Act
It is an act that was signed in February 2009 by US President Barack Obama. This act was initiated to respond to the country’s weak economic ...
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SEE FOREX TUTORIAL
Principles of Trading: Leverage and Margin
All novice and seasoned traders need to befriend these two great tools to achieve success in trading: leverage and margin.
...
Do I Need to Move Out or Renovate My House?
Before deciding whether to move our or remodel your home, you need to consider some other factors.
Emotional Attachments. You&rs ...
Digesting Financial Statements: Cash Flow
Companies generate money from borrowers and/or borrow money from creditors. Next, firms purchase assets and/or finance projects and programs. Then, ...
Students, How Much Can You Afford to Borrow?
You are about to finish high school. The financial aid office of the university you are considering gave you a financial aid. You are also qualifie ...
An Introduction to the Basics of Economics
Economics, as defined by the dictionary, is the science that is concerned with the process or system by which goods and services are produced, sold ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | Jan | |
| 07:00 | Leading Indicators | Jan | |
| 08:00 | Economy Watchers Survey | Feb | |
| 08:00 | Economy Watchers Survey | Feb | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Trade Balance | Jan | |
| 09:00 | Trade Balance | Jan | |
| 10:00 | SECO Consumer Confidence | Feb |
