MICROMARKETING
A marketing technique where advertising efforts are concentrated in a little group of highly-targeted consumers. The company needs to define a particular target by a specific characteristic such as job title or ZIP code. The firm also needs to tailor its campaigns for the said segment. This can be a more expensive scheme because of customization and it lacks an economic scale.
POPULAR TERMS
Expansionary Policy
Macroeconomic policy seeking to increase the money supply to stimulate economic development or beat inflation. One type of expansionary policy is f ...
Natural Gas Storage Indicator - EIA Report
The U.S. Energy Information Administration or more commonly known as EIA weekly estimate of working natural gas volumes held in underground storage ...
Objective Probability
It’s a probability in which event will happen based on analysis in which each measure is based on a recorded explanation rather than a subjec ...
Distributing Syndicate
Syndicate made up of a group of investment banks or brokerage firms, working to underwrite and sell an initial public offering (IPO) of securities ...
Equated Monthly Installment - EMI
Fixed payment amount the borrower paid to a lender at a set date every calendar month. It is employed to settle both interest and principal monthly ...
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SEE FOREX TUTORIAL
Student Loans: Consolidating Federal Loans
If you find it difficult to monitor and pay the student loans on your own, and want to reduce your monthly payment and lengthen the repayment sched ...
An Introduction to Forex
The foreign exchange market or forex is the largest financial market in the world. It is where the monetary currencies of countries are traded. Thi ...
Connection of Inflation and Interest Rates
We cannot simply ignore the connectivity of inflation and interest rates. Both items are interrelated. So, whenever there is a news item about a co ...
Digesting Financial Statements: Long-Lasting Liabilities
Long-lived liabilities refer to obligations which are due more than a year. Some examples of long-term debt include convertible bond and capital le ...
Renovate or Move?
You have a well-furnished home with a garden full of flowers and plants. Imagine sharing your beautiful abode, which has four bedrooms, a kitchen, ...
ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 09:00 | CPI | Apr | |
| 11:00 | 10-y Bond Auction | Apr | |
| 11:00 | Consumer Confidence | ||
| 14:00 | CPI | Apr | |
| 14:00 | Harmonized CPI | Apr | |
| 01:01 | BRC Shop Price Index | Apr | |
| 01:30 | Unemployment Rate | Mar | |
| 01:50 | Retail Sales | Mar | |
| 01:50 | Industrial Production | Apr |
