HIERARCHY-OF-EFFECTS THEORY
A hierarchical representation of how advertising influences the decision of consumers to buy or not purchase a product or service over time. It is used to set up a structured series of advertising message objectives for a particular product, with the goal of building upon each successive objective until a sale is ultimately made.
The objectives of a campaign are (in order of delivery): awareness, knowledge, liking, preference, conviction and purchase.
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ECONOMIC CALENDAR
| Time | Country | Indices | Period |
|---|---|---|---|
| 02:00 | Mid-Year Economic and Fiscal Outlook | ||
| 02:01 | Rightmove House Prices | Dec | |
| 04:00 | Fixed Asset Investment | Nov | |
| 04:00 | Industrial production | Nov | |
| 04:00 | Retail Sales | Nov | |
| 04:00 | Unemployment Rate | Nov | |
| 04:00 | NBS Press Conference | ||
| 06:30 | Tertiary Industry Index | Oct | |
| 09:00 | Wholesale Price Index | Nov |
