HIERARCHY-OF-EFFECTS THEORY
A hierarchical representation of how advertising influences the decision of consumers to buy or not purchase a product or service over time. It is used to set up a structured series of advertising message objectives for a particular product, with the goal of building upon each successive objective until a sale is ultimately made.
The objectives of a campaign are (in order of delivery): awareness, knowledge, liking, preference, conviction and purchase.
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Letter of Credit
A commitment or promise letter, from a bank or importer, that is written to the seller, which guarantees the payment will be received on time and i ...
Bond Buyer 20
Average yield of 20 general obligation bonds with an AA rating and 20-year maturity. Released by The Bond Buyer, it is a poll of municipal bond tra ...
Odd Date
Odd date is a type of due date for foreign-exchange contracts. Odd dates are neither fixed nor spot dates. They are normally unrelated and random d ...
Investing Style
In stock mutual fund investing, it refers to employing one of three possible approaches, investing in growth stocks, value stocks, or a combination ...
Business Owner Policy - BOP
Insurance policies which covers protection from property and liability insurances. This insurance package collates the basic coverages a business r ...
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Ethical Investing: Knowing Human Rights and Workers` Rights
Ethical investors want to know how corporations treat people, specifically their workers. They depend on the UN Universal Declaration of Human Righ ...
Ethical Investing: Activism and Advocacy of Shareholders
Activist investors are not contented with just purchasing stocks and supporting its actions or decisions. They want to change the norms of targeted ...
What is the Standard Moving Cost?
You concluded remodeling is expensive upon considering all important factors. So you decided to move to another house instead. But, is moving less ...
Principles of Trading: Leverage and Margin
All novice and seasoned traders need to befriend these two great tools to achieve success in trading: leverage and margin.
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Digesting Financial Statements: Earnings
For assessing how a company performed in a given period, the relation between income and cash flow statements should be taken into account. Several ...
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| Time | Country | Indices | Period |
|---|---|---|---|
| 07:00 | Leading Indicators | Jan | |
| 07:00 | Leading Indicators | Jan | |
| 08:00 | Economy Watchers Survey | Feb | |
| 08:00 | Economy Watchers Survey | Feb | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Industrial Production | Jan | |
| 09:00 | Trade Balance | Jan | |
| 09:00 | Trade Balance | Jan | |
| 10:00 | SECO Consumer Confidence | Feb |
