DANIEL KAHNEMAN

He is a professor of psychology at Princeton University and a winner of the Nobel Prize in economics in 2002 for his research on the prospect theory. The theory is all about human judgement and decision making. He combined both economics and psychology in his research. Kahneman was born in Tel Aviv in 1934, he spent his childhood in France before he and his family moved to Palestine. He also thought at the University of California, University of British Columbia and Hebrew University of Jerusalem.