DAGMAR
It is an approach people use to determine the results of an advertising campaign. DAGMAR stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR sets specific and measurable objectives for a campaign to know whether the objectives of the ads were met.
POPULAR TERMS
Capital Accumulation
This talks about the earnings that a firm uses to raise its capital base. Capital accumulation includes gaining additional assets that can be used ...
Defined-Contribution Plan
A retirement plan where the percentage of money is set aside each year by the company for the benefit of their employees. There are restrictions as ...
Unscheduled Recast
Unscheduled Recast is a recomputation of remaining loan amortization schedule that is not scheduled. Some loans have contractual terms that when tr ...
Recompense
The act of giving a target person or entity some form of monetary benefit as a result of performing some action or some action happening to the tar ...
Tortoise Rally
Slow and steady appreciation of market prices through time. This is more beneficial to long-term retail investors since they enjoy steady gains fro ...
POPULAR ARTICLE
SEE FOREX TUTORIAL
Do I Need to Move Out or Renovate My House?
Before deciding whether to move our or remodel your home, you need to consider some other factors.
Emotional Attachments. You&rs ...
What is the Standard Moving Cost?
You concluded remodeling is expensive upon considering all important factors. So you decided to move to another house instead. But, is moving less ...
Digesting Financial Statements: Working Capital
Analysts and investors look at the working capital and its trends to measure a company’s financial performance. This metric determines a busi ...
Buying a Home: Looking for an Agent
You will need to find an agent if you want to purchase your dream house. These agents are the only ones who have access to lock box codes, which ar ...
A Guide to Your Personal Income Tax: Essentials
In the United States, the progressive tax system is one of the most important yet misunderstood concepts of tax planning. Whenever people are asked ...
ECONOMIC CALENDAR
Time | Country | Indices | Period |
---|---|---|---|
03:30 | NAB Business Confidence | Apr | |
05:00 | Expected Annual Inflation 2y from now | 2 quarter | |
09:00 | SECO Consumer Confidence | Apr | |
14:30 | Building Permits | Mar | |
18:45 | SNB Chairman Thomas Jordan Speaks | ||
00:45 | Visitor Arrivals | Mar | |
01:50 | Domestic Corporate Goods Price Index | Apr | |
08:00 | Claimant Count Change | Apr | |
08:00 | Average Earnings Index | Mar |