AD-NOTER
An individual who saw an advertisement in the publication. An ad-noter is an individual who took note of the advertisement or just took a quick look at it without any recall on the promoted service or product, contrary to individuals who took a closer look at the advertisement or have read some parts of it. The jargon was introduced during the 1920a by Daniel Starch, a famous advertising researcher, which is used in the Start Tests that judges the advertisement elements' effectiveness such as the layout and its sizes.
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Shovel Ready
Shovel Ready is a term that characterizes a project that is advanced in the development stage. It basically means that it’s past the planning ...
DKK
Currency abbreviation for the Danish krone (crown), the official currency of Denmark, a Nordic country in Northern Europe. Introduced in 1873, the ...
Constant Yield Method
Method of calculating the accrued discount of bonds trading in the secondary market. Although it normally leads to a lesser accrual of discount, th ...
Jürgen Dormann
Former Chairman and Chief Executive Officer of ABB, a Zurich-based engineering company. ABB was dealing with asbestos lawsuits and an economic down ...
Affirmative Action
A policy wherein an individual's nationality, sex, race, or color are given consideration by the government or business to provide additional o ...
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