ACNIELSEN

A market research provider and analysis of viewer and media interaction. The ACNielsen belongs to the Nielson Company and aims to supply its clients with valuable insights which will be converted to marketing information and consumer behavior. It is accomplished with the collection of data and the use of measurement methods that provides assessments on what the consumers watch and what they buy. The ACNielsen is famous for its Nielsen ratings, which scales audiences for newspapers, radio, and television in media markets. The company was created by Arthur C. Nielsen back in 1923, and was incorporated during 1929. Its headquarters is located in New York and belongs to the privately-held The Nielsen Group.